Apple has reduced the pre-booking prices for its iPhone 17 series in India, offering discounts of up to ₹6,000 across select models. The move comes shortly after the series went on pre-order, providing buyers a more attractive entry point into the latest lineup.
Under the new pricing structure, the iPhone 17 Pro Max now starts at ₹1,43,900, down from the original ₹1,49,900. Similarly, the iPhone 17 Pro has been reduced to ₹1,28,900 from ₹1,34,900, while the iPhone Air is now available at ₹1,13,900, down from ₹1,19,900. The base iPhone 17 also sees a reduction, now priced at ₹76,900, a discount from ₹82,900. These adjustments are available for all pre-orders placed at Apple’s official retail stores, authorized resellers, and major e-commerce platforms.
Industry experts attribute this pricing strategy to several factors, including competitive pressure from other smartphone manufacturers, fluctuating currency exchange rates, and a desire to stimulate early demand in a market known for price sensitivity. While the initial pricing of the iPhone 17 series drew criticism for being higher than previous launches, the reduction aims to boost customer sentiment and accelerate sales ahead of the official launch.
Apple continues to offer a range of promotions alongside the price cuts. Several banks are providing cashback offers and no-cost EMI schemes, allowing buyers to spread payments over multiple months. Telecom providers have also joined the initiative, offering data bundles and trade-in discounts for customers exchanging older iPhone models.
Analysts suggest that the pre-booking price reduction could significantly impact sales performance in India, a market that increasingly contributes to global revenue for Apple. The company has focused on expanding its footprint in tier-2 and tier-3 cities, where affordability plays a larger role in purchase decisions.
Despite the price drop, the iPhone 17 series continues to stand out for its upgraded camera systems, faster processors, and enhanced display features. Early adopters are likely to benefit from the reduced pre-order prices, while later buyers may need to wait for additional offers once the official launch commences on September 19.
Apple’s pricing adjustments highlight the company’s responsiveness to market dynamics in India, balancing premium positioning with the need to appeal to a broader customer base.
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